Part Time Qualifications - CIM Applied Marketing Award L4 (23/24)
Course Overview
You will learn about the function of marketing within an organisation in
this subject, along with the major ideas that guide a marketer's actions. The
marketing environment, customer behaviour in the digital age, market research,
and the marketing planning process will all be topics you will study. To help
with marketing effectiveness, this will also incorporate the marketing mix and a
tactical planning framework.
this subject, along with the major ideas that guide a marketer's actions. The
marketing environment, customer behaviour in the digital age, market research,
and the marketing planning process will all be topics you will study. To help
with marketing effectiveness, this will also incorporate the marketing mix and a
tactical planning framework.
What topics are covered?
Unit 1: The Marketing Concept
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Understand the contribution of marketing to the organisation (15%)
Know what influences customer behaviour across a range of contexts (15%)
Unit 2: Analysis and Insight
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Understand the factors and trends in the marketing environment and how they affect marketing (15%)
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Know a range of options for gathering relevant marketing information (15%)
Unit 3: Marketing Mix
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Understand the application of the marketing mix within different marketing contexts (20%)
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Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)
Assessment: Examination
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The examination will comprise multiple-choice questions to be completed in a controlled assessment.
Frequently asked questions
You will learn about the function of marketing within an organisation in
this subject, along with the major ideas that guide a marketer's actions. The
marketing environment, customer behaviour in the digital age, market research,
and the marketing planning process will all be topics you will study. To help
with marketing effectiveness, this will also incorporate the marketing mix and a
tactical planning framework.
this subject, along with the major ideas that guide a marketer's actions. The
marketing environment, customer behaviour in the digital age, market research,
and the marketing planning process will all be topics you will study. To help
with marketing effectiveness, this will also incorporate the marketing mix and a
tactical planning framework.
Those with Marketing organisation or department experience for entry. Bath College will complete a diagnostic to determine entry level.
To avoid disappointment, please make sure you apply for your chosen course early. Decisions regarding running or cancelling a course are made one week prior to the start of the course.
The course fees include the costs of exams (first attempt only), however you will need to register and pay your membership fee direct with CIM.