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Get Under the Skin of Branding: Know Your Customer
Course Description
Every successful brand starts with understanding its audience. Whether you're launching a business, developing a creative project or looking to strengthen your marketing skills, this practical course will help you discover what makes brands connect with people.
Over 10 interactive sessions, you'll explore the fundamentals of branding, from identifying your ideal customer to creating a clear and authentic brand identity. You'll learn how successful brands use visual design, messaging and tone of voice to communicate consistently and build trust.
Through practical activities, discussions and real-world examples, you'll develop customer personas, explore brand strategy, and create the foundations of your own brand. By the end of the course, you'll have a better understanding of how to align your brand with the needs and expectations of your target audience.
This course is suitable for aspiring entrepreneurs, freelancers, creatives, small business owners and anyone with an interest in branding, marketing or design. No previous experience is required.
What You Will Learn
During the course you will:
Understand the principles of successful branding.
Identify and define your target audience.
Create customer personas and explore customer needs and behaviours.
Develop a clear brand purpose, values and positioning.
Explore how colour, typography, imagery and design influence brand perception.
Learn how tone of voice supports a consistent brand identity.
Analyse successful brands and what makes them memorable.
Develop your own brand concept and identity.
Present and receive feedback on your branding ideas.
Gain confidence in applying branding principles to creative or business projects.
Course Outcomes
By the end of the course, you will be able to:
Explain the key elements of an effective brand.
Identify and analyse a target market.
Create customer personas to inform branding decisions.
Develop a consistent visual and verbal brand identity.
Apply branding principles to your own business or creative project.
Evaluate branding choices and refine your ideas using feedback.
To ensure a good learning experience, courses require a minimum number of enrolments to run. If the minimum number is not reached, we may need to cancel the course. We aim to give learners at least 7 days' notice wherever possible.