Digital Skills - Social Media for Small Businesses This practical course is designed for adults who want to use social media effectively to promote a small business, community project, or personal venture. Learners will explore popular social media platforms, learn how to create engaging content, and develop the confidence to build an online presence. The course combines practical activities with helpful tips and strategies that can be applied immediately. Topics covered include:
- Choosing the right social media platforms for your audience
- Creating engaging posts, images, and videos
- Building a professional online presence
- Planning and scheduling content
- Growing your audience and increasing engagement
- Understanding social media marketing basics
- Using insights and analytics to measure success
- Online safety and good digital practice
This course is ideal for small business owners, self-employed individuals, community groups, and anyone looking to improve their digital marketing skills and make better use of social media platforms.
To ensure a good learning experience, courses require a minimum number of enrolments to run. If the minimum number is not reached, we may need to cancel the course. We aim to give learners at least 7 days' notice wherever possible. 
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