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Fashion Business and Retail – Level 2 Award and Diploma

Course Overview

The Level 2 in Fashion Business and Retail course provides students with an understanding of fashion business and retail through a broad diagnostic experience that prepares them for the reality of the sector and progression paths available to them. If you are interested in fashion but not necessarily from a designing perspective this course will introduce you to the many varied pathways available as a career in the sector, such as stylist, photographer, blogger, visual merchandiser, fashion promotion. You will research brands and how they market themselves to their target market through the use of social media and marketing. You will learn how to set up your own blog and create and manipulate images using Adobe software.

What topics are covered?

  • Buying
  • Merchandising
  • Visual merchandising
  • Retail management
  • Design
  • Trend forecasting
  • Style hunting
  • Influence
  • Sales
  • Branding
  • Social media
  • Blogging
  • Journalism
  • Sustainability within fashion
  • Specialist design software (using Macs)


All areas of social media will be covered from how to set up a website to creating your own blog or Instagram account, induction in the use of cameras will enable you to take your own images.


You will create your own brand designing all your own marketing material such as look books and swing tickets.


External visits and trips will enhance the learners understanding of the fashion retail environment; these will include:
Graduate Fashion Week, Harrods, Harvey Nichols, Selfridges, Mulberry Head Office, MODA Trade Show as well as regular visits to local shops in Bath.


External speakers will include buyers from Gap, Topshop & Whistles, Fashion Influencers who will discuss their career routes and give advice.

Who is the course aimed at?

This course is suitable for anyone interested in pursuing a career in the fashion industry whether progressing onto level 3, employment or setting up their own fashion business.

What are the entry requirements?

You will need 4 GCSE’s at 3/D or above, including English.

What qualifications will I gain?

Level 2 Award and Diploma in Fashion Business and Retail.

Who is the awarding body?

University of the Arts London.

Who will be my tutor?

The tutor has industry experience designing for top brands such as Topshop & Miss Selfridge, working in the UK and abroad.


Tumblr Blog / Pinterest

How will I learn?

You will learn through a combination of course work and practical work. You will be set numerous creative challenges in which to demonstrate your understanding and progression in problem solving and communication.


Practical work will involve the design and creation of a window display, as well as designing marketing material for your own brand.


You will also be expected to work with college support to undertake a significant work placement with a relevant organisation. This will be one day a week.


By the end of the course you will have completed a portfolio of all your work.

What can I do after this course?

Further educationLevel 3 Fashion, Art and Design, International Business.


Careers – Buyers, style influencers, fashion marketing/social media, visual merchandiser.

What funding is available?

For funding information, please refer to our Funding page.

What organisations does the College work with on this course?

The college has close ties to the industry and organises various talks with relevant guest speakers.

Where will I need to go on my first day?

On your first day, please report to the Reception in the Roper Building at City Centre Campus.

Where can I find out more information?

For advice or more details please telephone 01225 312191 or email info@bathcollege.ac.uk. You may also visit our Student Advice Centre.

If you have a learning difficulty or disability, please contact Additional Learning Support to arrange additional help.

How do I apply?

Online: Click the "Apply" button and fill out an online application form.

By post: download the Full-Time Application Form and send to Student Advice Centre, Bath College, Avon Street, Bath BA1 1UP.

In person: Visit the Student Advice Centre in either of our campuses

To find out more about the application process, please go to the How to Apply page.


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