Creative Advertising – One-Day Workshop
Advertising is a highly creative, ever changing industry. Good advertising is art. It can be humorous, satirical, theatrical, a nostalgic nod to your childhood or an imagined alternative universe.
This Creative Advertising one-day workshop will introduce the history and practice of the advertising world. You’ll be shown campaigns, work in groups to deconstruct strategies and will make your own advert to a set brief.
What topics are covered?
An introduction to past and present campaigns and creative approaches.
A discussion on what are brands and why are we loyal to them? Who are they selling to, and how do they know what we like?
On this one day intensive, you will learn how to work to a set brief to create a print advertisement. Looking at the basics of design language, structure and terminology.
All design produced, will use free online software. If you are interested in learning Adobe creative suite (Photoshop or InDesign) please look for the specialist courses on the Bath College website.
Who is the course aimed at?
Anyone who is curious about the world of advertising. Gain confidence in discussing and creating ideas and visual content.
Basic computer skills are required.
Who will be my tutor?
Emmeline Rodman grew up in Bath and after studying creative advertising and fine art in London, she began an art practice of photography and illustration. She has exhibited at the Royal College of Art in London and worked as an illustrator in Norway. After a career in venue management, Emmeline developed a secondary career in teaching BA Advertising, at University of the Arts London.
How will I learn?
A Lecture, workshop, group work, individual research task (online) and sharing ideas as a group at the end of the day.
Which department is this course in?Department of Creative Arts & Enterprise
Where will I need to go on my first day?On your first day, please report to the Reception in Roper Building.
What do I need to bring?
A USB stick if you would like to keep any work created.
What else do I need to know?To avoid disappointment, please make sure you enrol on your chosen course early. Decisions regarding running or cancelling a course are made one week prior to the start of the course. If a course is cancelled, you will be informed and your course fees refunded in full. Please see Terms and Conditions of Enrolment.
The course will not run on bank holidays or during half term. Please check the term dates.
Where can I find out more information?If you need help or answers to specific questions, please contact the Student Advice Centre on 01225 312191 ext 720 or email email@example.com.
How do I enrol?You can enrol on this course:
Online: Click the "Add to Cart" button to enrol online.
Phone: Call 01225 328720 during our opening hours
Post: Download the Love2learn Learning Agreement and send to Student Advice Centre, Bath College, Avon Street, Bath BA1 1UP.
In person: Visit the Student Advice Centre in either of our campuses
Please see how to enrol for more detailed information.